I.A. Årsredovisning 2020 ENG 1
” We have opened three new full-service facilitie
s, all of which have opened up for innovation digitalization and increased customer satisfaction in their own way. Johan Frisk, CEO Bavaria Sweden Bavaria operates 24 dealerships in Sweden and Norway and markets BMW and MINI. Car factories have been shut down for periods during spring, summer and autumn, which has generated delivery delays. Despite this, sales have increased and the order backlog for 2021 is very good. BAVARIA SWEDEN During the year, three brand new facilities were opened within Bavaria in Sweden: Bavaria BMW opened on September 1 with BMW's new concept "City Showroom" in Solna United and is a full-service facility with state-of-the-art technology. Only two exhibition cars are exposed here, and the focus is on VR technology. You can build your own car online and then see it in our new VR environment. After testing all variants of interior and exterior, a finished offer can be easily printed. Bavaria MINI Flagship Store opened a full-service facility on November 2 with sales of both new and pre-owned cars as well as a service workshop in Danderyd. This is the first of its kind where MINI is available as a single brand in its own facility. On October 5, Bavaria's new Flagship Store opened in Kista for BMW. It is a full-service center of 10,000 sqm with sales of both new and pre-owned cars as well as service workshop and tire hotel. The next step is that we will also be able to offer customers online check-in to the workshop. Just like on the flight, you can check in the car before your visit and then just leave and pick up your car key. This year's participation in Great Place To Work resulted in all facilities being certified. We reached a response rate among the staff of 100%, which has never been achieved before. Bavaria Sweden succeeded in winning Henkel Norden's car procurement on 80 new cars in December. We won the tendering in competition with Volvo and Volkswagen. Bavaria delivered an all-time high result for the year 2020 and reached a ROS of 3.5%. BAVARIA NORWAY 2020 was an extraordinary year in many ways, and in April about 20% of all employees were temporarily laid off for much of the month. After the start of the pandemic, the market in Norway recovered very well after May. The service market has seen many engineering jobs and ended the year with total growth of 12%. It has actively worked with our goal fulfillment in profitability and delivery with good results. The number of sold pre-owned cars increased by 8% and the stock time halved. The number of new cars sold increased by 20% and the best-selling new car was the BMW i3 with a total of 1,076. Bavaria Norway's largest facility, located in Oslo, moved into a new, fantastic facility on Breivollveien in September. Bavaria Logistics HUB - a robotic central warehouse for spare parts within Bavaria was started during the autumn. We enter 2021 with a solid order backlog for new cars of about 1,000 cars. I.A. HEDIN BIL AB / ANNUAL REPORT / 2020 25 03. BAVARIA