AI Annual Report 2019 1
HEDIN PERFORMANCE CARS HEDIN PERFORMANCE CARS AB
www.porsche-goteborg.se | www.porsche-boras.se | www.porsche-jonkoping.se | www.porsche-linkoping.se In 2017 I.A. Hedin Bil AB acquired two companies that marked the beginning of Hedin Performance Cars. The company has been growing rapidly and is now one of the strongest brands within the premium segment for cars. Hedin Performance Cars consists of eleven dealersips in Sweden and Norway and is mainly a retailer for the Porsche brand through dedicated Porsche Centers. One of the dealerships sells used exclusive cars, and ine is a body shop. Porsche Center i Väst AB was founded in Borås in 1992. The company grew to a total of three full-service Porsche facilities in Borås, Göteborg and Linköping. As of April 2017, the company was sold to I.A. Hedin Bil AB. In September the same year I.A. Hedin Bil AB also acquired the Norwegian company Miklagruppen, that at the time were retailers for Porsche in Stavanger, Son and Sør. In connection to these acquisitions a strategic decision to coordinate the two Porsche businesses into one operational organization was made, and Hedin Performance Cars was founded. This was mainly done to control sales and service and to benefit from the possibilities of growth through organic expansion, cooperation and synergies between the companies. TARGET The goal of Hedin Performance Cars is to have the most content owners of Porsches in the Nordic region. Regardless of which model of Porsche you own or is planning to purchase, the driving pleasure is always the highest priority. Driven by a high demand for new Porsche models, and with a service market that has seen a positive development, the revenues for Hedin Performance Cars has seen a substantial raise during 2019. Internally, a large focus has been that of simplifying processes and logistics. Together with our highly skilled co-workers, the goal of Hedin Performance Cars is to constantly strive towards improvement and keeping a forward looking ANDERS HEDIN INVEST AB I.A. HEDIN BIL AB HEDIN PERFORMANCE CARS AB SWEDEN: NORWAY: PORSCHE CENTER BORÅS PORSCHE CENTER FREDRIKSTAD PORSCHE CENTER GÖTEBORG ÅBRO PORSCHE CENTER KRISTIANSAND PORSCHE CENTER JÖNKÖPING PORSCHE CENTER SON PORSCHE SERVICE CENTER LINKÖPING PORSCHE CLASSIC CENTER SON GÖTEBORG SISJÖN USED CARS PORSCHE CENTER STAVANGER GÖTEBORG SISJÖN BODY SHOP 11 DEALERSHIPS 1,848 REVENUE (MSEK) 123 EMPLOYEES 1,861 RETAILED VEHICLES I.A. HEDIN BIL AB / ANNUAL REPORT / 2019 33