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QOROS ACADEMY – First impressions lasts Qoros Aut
omobile Academy in Shanghai, is a State of the Art training center built to support the Qoros 4S (Sales, Service, Spare parts and Systems) Dealership roll-out and give the dealers a first and lasting impression about the Qoros. Chris Waldron, responsible The New Premium for building and running the Academy and his lead trainer Jacky Zhou was on hand to talk about their project. Teng Tools is doing its part in providing a high quality well organized working environment. “Qoros is a new brand on the market and the Training Center is often the first real point of contact, with Qoros, so it is extremely important the EVERYTHING is top notch and solidifies the feeling of quality, premium and attention to detail” Chris Waldron elaborates when asked about the why Qoros decided to make a big investment in a brandnew training center. “Since the Academy serves as an extension of the brand, building the Academy we had to consider every detail; from flooring in the workshop (3 layers of paint) to double glazing and insulated walls in the training rooms n (to provide a quite learning environment)”. “Everything in the Academy reflects on to the brand”. Qoros prides themselves on being “The New Premium” this means that Engine, Design and Safety (one of the best ever N-Euro cap tested) has to reach or Exceed those of leading European brands. Jacky further elaborates, “Our strongest customers are from the so called ‘Post 80s’ generation. They are open to new brands and have embraced new technology. ‘Qoros Cloud’ which lets the driver to always be connected to the car as well as the outside world is an important part of this strategy”. Another important aspect to Chris when designing the Academy was to “make the Dealership staff recognize themselves everywhere. Everything from flooring to the small negotiating rooms is same as those in the actual dealerships”. Choosing Teng Tools for the training workshop was a natural step in the overall strategy since the brand stands for Quality and an Organized workspace, furthermore Teng Tools is the authorized tool brand for the dealerships. Both Chris and Jacky are aware of the road ahead of them “the reality is that Qoros Automobile is a new brand and the DealerChris Waldron: working for TTi Experienced from building training centers in Australia and China, most recently involved with the successful Jaguar Land Rover training center. ship staff that come here have previous experiences from other famous brands on the market. The Academy is therefore a powerful tool to give a strong first impression, dispel old myths (impress on the Dealers the first-class facilities and equipment). So far we feel that it has been a success and the general feedback from the dealers is that the training center is best one they have seen”. Facts about academy: Build for max capacity of 135 students divided in to 9 training groups at any given time. 20