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A STATE-OF-THE-ART WORKSHOP! The Volvo Cars China
Technology Centre features a modern design and state-of-the-art tools and machinery. It has been in operation in Shanghai’s Jiading district for more than two years. Bo Warenius was on hand at the Volvo Cars China office recently, to provide a tour and a rundown of the centre’s operations. “The Chinese market has become more and more important, and everyone knows that China is the country of the future. We are now trying to learn about Chinese culture, to understand Chinese customers, and to get to know what they need and want,” says Bo Warenius. And with more than 30 years of experience in the fields of manufacturing, marketing, R&D and purchasing, he should know. The workshop is covering an area of 3,000 square metres. It has a number of workstations and features a modern design and state-of-the-art tools and machinery. Even the rubbish cans are well organized. Volvo also has strict rules about safety in the workshop, “Safety is a principle for everything at Volvo,” says Bo. In 2011, Volvo was the world’s fastest growing luxury car brand. China has become one of the biggest markets in the world for Volvo. Now, the company is entering a new stage of development and fast growth. Bo says Volvo won’t be compromising on quality during the growth process, but adds: “It’s a big challenge and involves a lot of work. We need to be professional, we need to make good-quality cars for Chinese people just like we have done for every other market.” Text: Crystal Yan Facts Volvo Volvo, a leading global car brand with a history of 86 years, has a reputation for manufacturing safe cars. The Swedish brand is behind countless safety and environmental innovations, and it has been a market leader in Europe and the United States for half a century, recognised for premium quality and Scandinavian modern design. “Volvo won’t be compromising on quality. Even the rubbish cans are well organized” Bo Warenius Facts Bo Warenius He has more than 30 years of experience in the fields of manufacturing, marketing, R&D and purchasing. Bo has worked for Volvo in various positions. Before he moved to China he held a position within Indirect purchasing 6 as Project manager. He came to China full time in September 2011 as Senior Manager at Volvo Cars China.