Snickers Workwear 2020 eng 1
Our heritage Snickers Workwear was founded in 197
5 by craftsman Matti Viio, who had had enough of his work clothing not being up to scratch and lacking the comfort and functionality that he required. With a “be the change you want” attitude he left his job and started designing his own line of workwear. Matti had seen rapid development in the tools and working methods around him. But the clothing of the time did not meet even the most basic requirements for strength, adaptation to modern machinery or freedom of movement. He also saw it as his mission to show that craftspeople and workers need to be respected in the same way as other groups in society. Matti is a Swede of Finnish descent and he drew on the tenets of Scandinavian design - simplicity and style, to develop durable, functional and stylish workwear that could handle the harsh working environments of Scandinavia. Starting with innovations such as the holster pocket and the tool vest, he established high standards for Snickers Workwear.