Totally Stockholm 1
that I’m now my own CEO, in charge of all these c
ompanies. To start off on the album itself. So it’s called Helig Moder, and that’s a reference to yourself and your own position in the Swedish music scene, and the Swedish rap scene especially. So what attracted you to that figure and character, of the Helig Moder, the kind of classical mother goddess figure, and the juxtaposition within that figure of respect and worship, but also pressure? Because I feel I have a platform, a really huge platform, and I need to take care of it, and it’s a really big responsibility. And I’m really up for doing that. Three years ago, I wouldn’t say that I crashed, but I worked a bit too much, so I cancelled some shows, and I couldn’t handle the pressure, it felt like a bit too much. But now, I don’t even see it as pressure anymore, I see it as part of my life. Being this, I don’t know if you would call it a role model, I don’t actively think about it that way. But I do what I do, and if you like it you like it. If it resonates with you, it resonates with you. And if it doesn’t, it doesn’t, I kind of don’t care. I just focus on myself, and what I need to do to get my message out, to make me feel good. And if I make myself feel good, then I can make other people feel good. It’s always like that, if you love yourself you can love others. So you’ve stopped thinking about it as something with pressure and responsibility? Yes, exactly. Because those words have a negative thing within them. And I don’t feel that this is a negative thing. I’ve actually never felt it’s a negaSo now, you’ve broken away from RMH/Trans 94, and you’ve gone fully independent, what was the motivation for that? Well, I started a new company, a new record label and I decided to go independent. I chose to go independent. You’ve always been quite independent and in control of your career anyway, but how does it feel to go 100 percent now? So good. I mean, what we did was incredible and I had such a good time. Career-wise, it was the best thing for me to do that. But you realise that ‘ok, I can do some things better on my own’. And I’m not even on my own, I have people I work with, I have partners, collaborators, I still have the same team, I just don’t have that person [other CEO]. Not much has changed, it’s just 13