I.A. Hedin Bil - Annual Report 2018 1
HEDIN PERFORMANCE CARS HEDIN PERFORMANCE CARS AB
In 2017 I.A. Hedin Bil completed two acquisitions which was the beginning of Hedin Performance Cars. The company has rapidly grown into one of Sweden´s strongest brands in the premium segment. Hedin Performance Cars has four dealerships and primarily retail the brand Porsche through dedicated Porsche Centers. Porsche Center i Väst was founded in 1992 in Borås. The company operated a total of three Porsche full-service dealerships in Borås, Göteborg and Linköping. In April 2017, the company was sold to I.A. Hedin Bil. In September the same year, Norwegian Miklagruppen was also acquired by I.A. Hedin Bil. At that time, Miklagruppen operated three Porsche dealerships in Stavanger, Son and Sør. In connection with these two acquisitions, a strategic decision was made to operationally merge the two businesses and Hedin Performance Cars was founded. The Porsche business is now operated as one organization to promote growth opportunities through organic growth with synergies between the former companies. VISION The goal of Hedin Performance Cars is to have Sweden´s most satisfied Porsche owners. No matter which Porsche you own or plan to buy, driving pleasure is always key to the experience. Both driven by a strong demand of new Porsche models and a flourishing service market, Hedin Performance Cars is doing well, and the turnover has increased during the year. Internally there has been a strong focus on building the organization by simplifying processes. Hedin Performance Car’s has the vision to always work towards improvement through the highly competent and comitted employee. ANDERS HEDIN INVEST AB I.A. HEDIN BIL AB HEDIN PERFORMANCE CARS AB BORÅS LINKÖPING SISJÖN ÅBRO 4 DEALERSHIPS 829 REVENUE (MKR) 54 EMLPLOYEES 419 RETAILED VEHICLES I.A. HEDIN BIL AB / ANNUAL REPORT / 2018 37