<a href="/v5/viewer/files/Default_s.aspx?gKey=6sxc0d34&gInitPage=1">AMCHAM NEWS Page 1 AMCHAM NEWS Newsletter of the A</a> merican Chamber of Commerce in Sweden Content * Skating to center rink – our new ambassador 1 * Follow-up with the Green Committee 2 * Swedes win USA–Sweden polo invitational 3 Skating to center rink – our new Ambassador Ambassador Mr. Matthew Barzun. Ambassador to Sweden? You get a serious networker with an eye for the crowd and a plan for the future. At his debut appearance at the Am- W Cham breakfast on September 9, incoming U.S. Ambassador Matthew Barzun not only came across as a charming fellow, but showed that he is a quick learner with a genuine fondness for Sweden. He already loves the right sports, like sailing and skating, but won’t forget his favorite U.S. hockey team – the Boston Bruins. Barzun established his business reputation in a number of roles at CNET be- hat happens when a politically active IT entrepreneur becomes the U.S. tween 1993 and 2004, including Executive Vice President and Chief Strategy Officer. He launched Download.Com, which grew to become CNET’s biggest site and he led the effort to build one of the first comparison shopping sites on the Internet, Shopper.Com. He went on to co-lead all of CNET’s online properties including CNET.Com and News.Com. Since leaving CNET in 2004, Bar- zun has advised and invested in start-up information-oriented internet companies, including MedTrackAlert and JiWire. In Louisville, Kentucky, Barzun served on the boards of many non-profits with a focus on education. His time with CNET taught him how to listen to customers in real time, and how Upcoming events Mark the dates! October 7: After Work Seminar: ”Globalization – a challenge for free trade” Keynote speakers: Robert Bergqvist – SEB, Gunnar Wieslander – Ministry of Foreign Affairs, Carl B Hamilton – member of the Swedish parliament. Moderator: Magnus Aronsson, ESBRI October 22: Business Breakfast with Peter Danowsky, attorney at law “Challenges to copyright with reference to The Pirate Bay case” October 29: Reception with the U.S. Ambassador Matthew Barzun for new and potential members November 17: Seminar: “Bribes – why not” with ICC and Delphi December 8: AmCham’s Annual Christmas Mingle For more information see www.amchamswe.se * The new U.S. Ambassador also invests in environmental technology * Letter from the MD * Elderly Care – a rewarding business * New Members 4 4 5 * Contact information 5 5 No 3, 2009 AMCHAM NEWS Newsletter of the American Chamber of Commerce in Sweden Content * Skating to center rink – our new ambassador 1 * Follow-up with the Green Committee 2 * Swedes win USA–Sweden polo invitational 3 Skating to center rink – our new Ambassador Ambassador Mr. Matthew Barzun. Ambassador to Sweden? You get a serious networker with an eye for the crowd and a plan for the future. At his debut appearance at the Am- W Cham breakfast on September 9, incoming U.S. Ambassador Matthew Barzun not only came across as a charming fellow, but showed that he is a quick learner with a genuine fondness for Sweden. He already loves the right sports, like sailing and skating, but won’t forget his favorite U.S. hockey team – the Boston Bruins. Barzun established his business reputation in a number of roles at CNET be- hat happens when a politically active IT entrepreneur becomes the U.S. tween 1993 and 2004, including Executive Vice President and Chief Strategy Officer. He launched Download.Com, which grew to become CNET’s biggest site and he led the effort to build one of the first comparison shopping sites on the Internet, Shopper.Com. He went on to co-lead all of CNET’s online properties including CNET.Com and News.Com. Since leaving CNET in 2004, Bar- zun has advised and invested in start-up information-oriented internet companies, including MedTrackAlert and JiWire. In Louisville, Kentucky, Barzun served on the boards of many non-profits with a focus on education. His time with CNET taught him how to listen to customers in real time, and how Upcoming events Mark the dates! October 7: After Work Seminar: ”Globalization – a challenge for free trade” Keynote speakers: Robert Bergqvist – SEB, Gunnar Wieslander – Ministry of Foreign Affairs, Carl B Hamilton – member of the Swedish parliament. Moderator: Magnus Aronsson, ESBRI October 22: Business Breakfast with Peter Danowsky, attorney at law “Challenges to copyright with reference to The Pirate Bay case” October 29: Reception with the U.S. Ambassador Matthew Barzun for new and potential members November 17: Seminar: “Bribes – why not” with ICC and Delphi December 8: AmCham’s Annual Christmas Mingle For more information see www.amchamswe.se * The new U.S. Ambassador also invests in environmental technology * Letter from the MD * Elderly Care – a rewarding business * New Members 4 4 5 * Contact information 5 5 No 3, 2009
<a href="/v5/viewer/files/Default_s.aspx?gKey=6sxc0d34&gInitPage=2">AMCHAM NEWS Page 2 AmCham News, No 3, 2009 to link</a> customers together. This served him well in his political role, as well. Barzun was among the first to join Barack Obama’s National Finance Committee, where he produced the first $25 perperson fundraiser and helped teach Obama University for campaign volunteers. Ambassador Barzun is an Hans Enocson, GE, Börje Ekholm, Investor and Bengt Sjögren, Slack Barshinger. internet pioneer who believes in a networked America with a knowledge-based economy – which fits well with his assignment in Sweden. “The 21st century is not about getting to the top – it’s about getting to the center.” Something he believes may be related to the spirit of “lagom”, the Swedish concept of the balanced happy middle point. He announced that he has every intention of keeping up the U.S. Embassy’s support and momentum in the area of alternative energy. Parallel with the serious topics, we were treated to Am- bassador Barzun’s easy humor throughout the breakfast meeting, for example, when referring to the ambassadorial presentation of credentials as “doing the King thing”. Barzun is enthusiastic about Sweden, as witnessed by his advice to the Swedish tourist industry on how to attract more U.S. visitors: focus on winter. His sources have told him that “Sweden does winter better than everybody. They don’t talk about it, because they’re trying to get through it.” We’ll ask him for his opinion again in late January. Written exclusively for AmCham by Robbin Battison, Battison & Partners Photos by Rob Nelson Follow-up with the Green Committee D avid Rodgers, Director for Strategic Planning and Analysis at the U.S. Department of Energy in Washington, met with the AmCham Green Committee to give them the latest on the Recovery Act, the Waxman-Markey Bill and other renewable energy-related developments in Washington. It was a follow-up to his visit last April, when he delivered a positive and enthusiastic update on U.S. energy policy at an AmCham event. David Rodgers visited Sweden on Sep- David Rodgers, U.S. Department of Energy in Washington DC tember 13-16. He attended a couple of events during his stay: World Bioenergy - Clean Vehicles & Fuels 2009, held in Stockholm as part of Sweden’s EU Presidency – and IEA, the International Energy Agency. Sweden is one of the leading IEA countries in the use of renewable energy and has a long tradition of ambitious and successful policies to improve energy efficiency. Further subjects brought up by David Rodgers and the committee were standardization and certification issues, professional work force issues – whether there are enough competent engineering majors to work on renewable energy R&D – information exchange and dissemination models, and energy security issues. Photo by Rob Nelson www.amchamswe.se 2
<a href="/v5/viewer/files/Default_s.aspx?gKey=6sxc0d34&gInitPage=3">AMCHAM NEWS Page 3 AmCham News, No 3, 2009 Swedes </a> win USA–Sweden polo invitational outside Stockholm on September 10-11, 2009. The beautiful site of this unique event was Almare Stäket Polo Country Club representing Sweden, which hosted Scuppernong Polo Club of Atlanta, GA, representing the USA. Until this match, a U.S. team had not played in Sweden in a recurring tournament. The game was divided into four chuk- T kas each day with the average handicap of “0” for both teams. Play was vigorous and competitive; however, Sweden won both matches handily on their home ground. The umpires, whose duties included selecting the MVP, awarded it to Geoff Conroy of Team USA. With the outstanding weather and hospitality served up by the Swedish team, all players and fans enjoyed all aspects of the trip. The strong friendships forged will be a bridge between the clubs, and successfully promote growth of the sport in Stockholm and Atlanta. The new U.S. Ambassador to Sweden, Matthew Barzun, himself a polo fan, received the U.S. team at his residence and expressed his thanks to both clubs for the initiative, especially since the match took place on September 11. After the first day of play, the U.S. team had the great fortune to meet with the Board of AmCham Sweden and its Managing Director, Berit Salheim, at the Almare Stäket manor house, where AmCham offered the teams its best wishes and congratulations on participating he U.S.-Sweden Polo Invitational, a first of its kind in Sweden, was held in this historic event. In addition, Gary Baker, President of the American Club of Sweden, attended the Après Polo Party hosted by the U.S. team at the Lydmar Hotel, where he echoed the sentiments of the U.S. Ambassador and AmCham. The Scuppernong Polo Club as Team USA was represented by Geoff Conroy, Jeannie Hartman, Jim Campbell and David Kaplan. The Almare Stäket Polo Country Club as Team Sweden, joined by the Stockholm Polo Club, was represented by Jonas Bingestam, Per Jacobsson, Caroline Sjöström, Anna Sofia Olsson, Catharina Tengblad, Adi Quade, Niclas Johansson, Patric Norman, and Johan Seth. Both teams are enthusias- tic about the rematch planned for next year in Atlanta, with the hope that these matches will become a tradition for years to come. Text and photos from David Kaplan, Mallory & Evans Ventures LLC www.amchamswe.se 3
<a href="/v5/viewer/files/Default_s.aspx?gKey=6sxc0d34&gInitPage=4">AMCHAM NEWS Page 4 AmCham News, No 3, 2009 The new</a> U.S. Ambassador also invests in environmental technology it would also be wrong to just focus on it. There is so much more to highlight here in Sweden. Just look at how much good has come from this forum.” “There is much we can do together to highlight new ideas in this area. New ideas that can be beneficial not only for the two countries we represent, but for thewholeworld.” One thing that Barzun particularly highlighted was that Sweden has managed the trick of having good growth while cutting down on emissions. “To show that it is possible to do both Stockholm on September 16-17. One of the highlights was that the new Ambassador to Sweden, Matthew Barzun, is continuing his predecessor’s focus on entrepreneurship in environmental technology industry. This year’s forum was launched by T Magnus Aronsson, Managing Director ESBRI, Jöran Hägglund, state secretary of Swedish Ministry of Enterprise, Energy and Communications and Randy Mitchell from U.S. Department of Commerce. The entrepreneurial climate in Sweden differs a lot from that in the U.S. but there are also similarities. One important issue is letter from the MD Berit Salheim Ambassador Matthew Barzun at our Business Breakfast last month. On October 29 we will hold our annual reception to- W gether with Ambassador Barzun for new and potential members. I hope that many new companies will join AmCham and take advan- e were happy to receive U.S. tage of our network. If you know of companies interested in the U.S.-Sweden community and business exchange, let us know! A new committee is being created to work with Corporate Social Responsibility, an important subject - especially during challenging times like the ones we have now. Some of the topics of our upcoming events are free trade, copyright and bribery. Serious subjects brought up by new interesting guest speakers. Successful communication You are most welcome to join us – and don’t forget to mark the date for a more social and relaxing event – our Christmas Mingle in December 8. I am very proud to welcome eight new AMCHAM members in this newsletter – all of whom joined after the summer. We’re looking forward to working with you. Berit Salheim berit.salheim@chamber.se his year’s edition of the Sweden-U.S. Entrepreneurial Forum was held in access to capital, both institutional and informal. What can we learn from each other? Under the banner of One Big Thing, former U.S. Ambassador Michael Wood opened a campaign to launch the Swedish environmental technology companies for U.S. venture capitalists. The effort continues, announced his successor, Matthew Barzun, although in a slightly different version that remains consistent with the ambassador’s priorities. “Climate change is a really important issue for President Obama,” said Barzun. “And co-operation with Sweden has given good results. It would be crazy to stop working with the One Big Thing. However, simultaneously is incredibly important, for the U.S. and the rest of the world. Sweden can serve as a good example here.” Barzun’s speech at the Sweden-U.S. En- trepreneurial Forum was also his first in Sweden, where he talked about his own entrepreneurship. Before he committed himself politically, he was, among other things, involved in the start of media company CNET, which was sold for $1.8 billion in 2008. On his political resume he can include the fundraising work for the campaign leading up to Barack Obama’s victory in presidential elections. Written exclusively for AmCham by Jonas Gustafsson, ESBRI Photo: Johanna Hanno creates value www.amchamswe.se www.halvarsson.se 4
<a href="/v5/viewer/files/Default_s.aspx?gKey=6sxc0d34&gInitPage=5">AMCHAM NEWS Page 5 AmCham News, No 3, 2009 elderly</a> Care – a rewarding business H ome Instead Senior Care recently presented their concept to an audi- ence of roughly 35 participants at the U.S Embassy in Stockholm, titled “Elderly Care - Rewarding Business”. Home Instead Senior Care is a franchise network based in Nebraska, USA. Keynote speaker Tommy Adamsson of the Swedish Franchise Association began the seminar with an overview of franchising in Sweden and how other companies in Sweden have expanded through franchising. Following Tommy’s presentation, Mango Kask of the Swedish law firm MAQS presented some of the legalities involved with beginning a franchise in Sweden and how those laws are applicable to potential franchisors. Yoshino Nakajima, Chief Development Officer, then shared the Home Instead story of how a personal experience of founders Paul and Lori Hogan caring for their grandmother created a concept that would change the face of aging worldwide. The Home Instead Senior Care family network of locally owned franchise offices was developed with a passionate desire to be a trusted in-home care agency, to help families keep their aging mother, father, grandparents or friends in their home as they grow older. Today, thousands of relationships are formed daily through CAREGivers who provide home care help to clients and their families who desire assistance with activities that used to be simple. Global trends such as aging populations and declining birth rates, societal changes If you are interested in placing an ad with us, contact amcham@chamber.se . For more info, visit www.amchamswe.se of senior care shifting from the family to professional caregivers, and increasing costs of public funding have fuelled the growth of Home Instead Senior Care. Today, the Home Instead Senior Care franchise network is the world’s trusted source of companionship, Alzheimer’s care and home care for seniors, with more than 850 franchises in the United States, Canada, Puerto Rico, Japan, Portugal, Australia, Ireland, the United Kingdom, Spain, New Zealand, Taiwan, Switzerland, Germany, South Korea, Finland and Austria. Text and photo by Tony Buccheri For more information see www.homeinstead.com New Members MB&I “Settling in service”; providing services to newcomers in Sweden with color assistance, lightning assistance, home furnishing & décor as well as style updates. Nordic Insupport Nätverksvideo AB Deliver fully digital open platforms for customers with high demands on quality and function for camera surveillance systems. System integrators; primary client is a Security department and secondary Sales and Marketing. Mallory & Evans Ventures, LLC MEV is a real estate venture investment and development company specializing in niche sectors, including airports and student housing. Coast Communications Specialized in PR, financial communications, media relations, crisis communications and consulting, as well as public. LM Broking Acts as consultants, primarily with a focus on cleantech, for corporates, start-ups and mature, as well as GO’s and NGO’s. Red Elk Design AB Advertising agency specialized in graph design, illustration and graphic production Works with both small and big customers in several various business areas. Power Plate Nordic Exclusive distribution for power plate products in Norway and Sweden. Headlight International AB Executive search - a structured and qualitative process, where the most competent and suitable candidates according to the clients’ requests are found. Contact information: Jakobs torg 3 P O Box 16050 SE 103 21 Stockholm Sweden Editor: Sofia Losell, AmCham Sweden Layout & design: Hallvarsson&Halvarsson Phone: +46 8 506 126 12 Fax: +46 8 506 126 13 Web: www.amchamswe.se Mail: amcham@chamber.se AmCham News quarterly information from Sweden. For advertising and suggestions, please contact the editor. www.amchamswe.se 5
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