I.A. Årsredovisning 2020 ENG 1
04. SWEDEN The beginning of the year was very exc
iting for Porsche, as the new all-electric sports car Porsche Taycan premiered. The wait was finally over for many customers and sales have been very good. During the year, the new Panamera, 911 Targa and Cayman GT4 also had their premieres. The interest for pre-owned vehicles has increased significantly throughout the year, which can also be said about exclusive cars. The stock of pre-owned cars has never been as low as it is now. New car deliveries amounted to 660 vehicles, which is 34% more than the previous year. Used car sales in Hedin Performance Cars amounted to 711 vehicles, which is 19% more than the previous year. 26 I.A. HEDIN BIL AB / ANNUAL REPORT / 2020 In January, it was announced that Hedin Performance Cars AB will build a new 3,000 sqm Porsche Center in Linköping. Linköping and the whole of Östergötland have a strong economic development and Hedin Performance Cars can already offer its customers an authorized service workshop, Porsche Service Center Linköping. In order to better meet local demand in the area, a brand-new fullservice facility, Porsche Center Linköping, is now being established. This means that the business will be expanded with new car sales and the new Porsche Center will thus completely replace the existing business. The grand opening is expected to take place in 2022. HEDIN PERFORMANCE CARS porsche-goteborg.se | porsche-boras.se | porsche-jonkoping.se porsche-linkoping.se | porsche-stavanger.no | porsche-sor.no | porsche-son.no In total, Hedin Performance Cars has ten dealerships in Sweden and Norway and is primarily a distributor of Porsche through dedicated Porsche Centers. In addition to this, there is a dealership with sales of pre-owned exclusive cars as well as a body shop. Internally, the year was marked by the implementation of the new, streamlining DMS system, which is the same for the entire company – Pinewood. During the year, there was a steep increase in sales in both Sweden and Norway, which resulted in the best year ever for Porsche in both countries in terms of turnover and profit.