Digitalisation Q1 2021 1
DIGITALISATION@HANDELSBANKEN Better advisory supp
ort and more efficient meetings result in greater customer satisfaction and more business The interplay between relevant information, smart tools, available advisors and customers is critical to our success, and the success of our customers. he number of advisory meetings is steadily rising, with online meetings accounting for a growing proportion, currently around 30 per cent*. Such a trend necessitates the constant development of the support structures for customers and advisors alike, in order to improve both advisory services and business. During Q1 2021, we have improved the information on mutual funds on all our websites, and several methods of incorporating the sustainability perspective have been launched. These efforts will continue to create a clearer overview for advisors and *Refers to advice on financial instruments, risk management, mutual funds and insurance. T customers alike. Developments are also constantly being made in the technology that enables digital signatures. The benefits of holding more meetings that offer more added value to our customers are numerous. Today we see strong results in the sector comparisons reported in SKI surveys commissioned by us, regarding the overall impression and degree of commitment and advisory services in customer meetings. Younger customers in particular are especially satisfied following an advisory meeting, which we would like to build on. 12 HANDELSBANKEN 2