2019 Sustainability report 1
SUSTAINABILITY REPORT 2019 VI-SKOGEN During Septe
mber and October, Bavaria made a campaign themed “A sustainable road”, where we planted a tree for every test drive, together with the aid-organization Vi-skogen. The goal was to increase the amount of test drives focused on chargeable car models as compared to the same period in 2018 and to test how the cooperation was received amongst our customers, coworkers and other stakeholders. The outcome was an increase of 22.5% in test drive. The response both internally and from customers was positive. Since a tree compensates for about 330 km of driving, for far more than what is emitted through a test drive, the CO2 emitted was on the negative spectrum. The campaign resulted in 2,283 planted trees in 2019. Vi-skogen is a Swedish aid-organization that plants trees and educates in sustainable farming practices which combats poverty and climate change all at once. Since it started in the eighties, Vi-skogen has planted over 128 million trees and aided 2.5 million people in eastern Africa. To grow trees and crops together for a more sustainable environment and better living conditions is the basis on which Vi-skogens work lies. The method is called agroforestry. COOPERATION’S WITH PARTNERS AND STAKEHOLDERS In addition to our clients, the most important stakeholders of Hedin Bil are our coworkers, owners, suppliers’ general agents and competitors and authorities. We always keep an open and dense dialogue with all of our stakeholders. Hedin Bil is a turnkey supplier. As a supplier of more than 30 car barns and an offering of 50 chargeable models, we have something for everyone. We help our customers with the entire purchase, from finding the dream car, paying for it and maintaining it. To make sure that the life with the car is simple both before, during and after the purchase, we collaborate with a number of partners. Some of them are companies within our concern, others are companies with whom we have long lasting relations with. Together we always strive to give our customers a higher value in everything from the big to the little. The dialogue with our clients mainly takes place locally at our dealerships and through selected medias. We measure our customer loyalty at both our car retailers and at our workshops through our own NPS-system (Net Promoter Score). NPS is a way to measure the probability that a customer will either make another purchase or tell a friend about the company. Through the survey the customer is also able to give us additional information about their latest visit at our site. 38 Number of trainees and apprentices employed during the year The collaboration with our coworkers is mainly conducted through the daily dialogue and coworker conversations, as well as through collaborations with unions. Regarding the collaboration with miscellaneous stakeholders it takes places in different ways, such as in dialogue with our owners or through board meetings and participation in educations. Collaborations with authorities is mainly conducted through joint consultations and in connection to the daily doings on our sites. 29,7% Proportion of trainees and apprentices of total number of recruited vehicleand damage technicians ” 27 The company does not distribute any Christmas presents, instead we will donate the money to charity this year as well. This year’s gift has been given to BRIS, where we are contributing to the maintenance of their phone-chat and emails active throughout the Christmas holiday. Read more about their cause and operation at their website www.bris.se. / Anders Hedin, Owner and CEO