Our Way 1
We have to discuss and come to an agreement in al
l matters, strategic and tactical, and that can be both challenging and difficult. But we’re a learning organisation and when we’re challenged, we get new perspectives. I want to create a common sense of direction and a strong sense of belonging within the entire company. We must work together in shipping!” he says. ERIK’S THREE FOCUS AREAS IN 2024 1. Set a strategy for shipping together with all stakeholders in THE FUTURE OF shipping is bright, according to Erik, and the cash flow allows for future, much needed, investment to enable a successful green transition. “Changing people’s mindsets takes time and new innovative solutions are needed. I want us to step up our game and lift our brand to influence external stakeholders and decision makers locally as well as globally. Soya Group should be a driving force in sustainability issues. We have a long, but exciting, journey ahead of us,” says Erik. That Wallenius Lines is investing in owning ships again is a natural progression, according to Erik. “We need to be involved in everything to achieve the best ship management. It’s about keeping the competence within the company for Wallenius Lines to flourish. In the beginning of March, we signed a new used ship for UECC, and we will continue to make those kinds of investments,” he concludes. Soya Group, tie all initiatives together and set the direction internally, so that everybody knows where we are heading. 2. Launch the communication platform for sustainability questions to help us influence others in education, opinion and decision makers. 3. Keep investing in the associated companies and creating new opportunities, like buying used ships and designing and building new ones. ERIK NØKLEBYE Work: New CEO of Wallenius Lines Live: Stockholm Family: Wife, two kids, 13 and 16 years old, and a dog. OUR WAY 1/2024 9