Hedin Moblity Group Integritetspolicy_ENG 1
We collect your personal data from your device wh
en you visit our website and from our partners Google and Meta who use the information they already have to show you a tailored offer from us. To be able to collect personal data for analysis and promotions we use cookies and other similar technology as below. Our information text about cookies explains in more detail how this happens. More information about cookies can be found at our websites. Processing operations carried out • To analyse how you use our website with the aim of improving our products and services. We use analysis tools from Google and Microsoft to do this. The analysis service involves placing a unique ID on your device to be able to identify visitors and see patterns in the use of the website. The personal data we collect is processed to optimise function and download speed and to adapt the website to suit you as a visitor. To analyse how our website is used Personal data processed • IP address • Your geographic location • Other information about how you use the website, e.g. what you click on, device information and how many times you have visited the website • Information which Google and Microsoft already have about you, e.g. which website you found us from Legal basis Consent We collect your consent to analyse how you use our website in order to improve your experience. You have the right to withdraw your consent at any time. Withdrawing your consent does not affect the legality of processing which required your consent prior to its being withdrawn. You can avoid Google Analytics by downloading and installing this browser add-on. Storage duration: The personal data will be stored for three months after your visit and is anonymised thereafter. Google and Microsoft will continue to process your personal data as separate personal data controllers. You can read more about how long Google stores your personal data here and how long Microsoft processes your personal data here. Processing operations carried out To show you tailored offers from us on other sites you visit Personal data processed Legal basis • To promote our products by showing offers and new products which we believe are of interest to you. We show marketing tailored specifically for you on Google, Facebook, LinkedIn and/or Instagram as well as other websites you visit. We do this based on the data these parties already have about you and such data as we have collected. We can show you offers by using marketing services from Google and/or Meta. • IP address • Your geographic location Thereafter you will see search results and advertising banners based on: • Analysis of how you use our website • Information which the marketing services already have about you, e.g. which website you found us from Consent We collect your consent to be able to give you as a customer or potential customer, or other potential customers, tailored promotions which are relevant to you based on the information we have collected from you, e.g. what you have shown interest in on our website. You have the right to withdraw your consent at any time. Withdrawing your consent does not affect the legality of processing which required your consent prior to its being withdrawn. 9 / 26
