Snickers Workwear UK 1
#Inventing Workwear Snickers Workwear’s design an
d product development philosophy has remained the same since the company started. By bringing end-user perspective and functionality into the process right from the start and by constantly asking “Can we find a different way or a smarter solution?”, founder Matti Viio invented modern workwear as we know it. In 1975 Matti Viio, a Swedish electrician, founded Snickers Workwear. As an end user he was simply fed up with having to work in substandard workwear that looked like something that had been thrown together. He felt that he and his fellow craftsmen deserved better. With an ”If it’s meant to be it’s up to me” attitude, Matti took it upon himself to develop workwear combining amazing fit, hardwearing comfort and advanced functionality and by doing so reinvented workwear as we know it. Our positioning statement ”Inventing Workwear” embraces our history, the way we work today and extends to our promise for the future. 124