Our Way 1
VINJETT Catherine Kleberg Göran Björk It does how
ever require increased attention to how the human-AI interaction is played out as well as governance structures,” Stefan adds. Stefan Larsson Lawyer and Associate Professor of Technology and Social Change Lund University STILL, BOTH ANNA Felländer and Stefan Larsson dismiss fears of AI replacing jobs. “Roles evolve instead. AI frees up time and allows people to focus on critical thinking, creativity and interpersonal relationships—things AI can’t do,” Anna says. Göran agrees: “The cognitive work of retrieving, processing, and analysing information will be replaced by AI—but humans will still be needed.” He compares it to how the microwave revolutionized cooking, but didn’t replace chefs. “We must see AI as a tool, not a threat,” he adds. HOWEVER, AI DOES come with risks, Stefan points out, such as bias in hiring, lack of transparency in the operation and functionality of the underlying models, and privacy concerns. The challenge is to be wary of ethical and legal transgressions. “Adequate oversight and AI literacy are key to ethical AI use. AI IS NOT A GOAL IN ITSELF, BUT A PATH TO GROWTH. THE WORK WE DO IS DONE TOGETHER WITH OUR CO-WORKERS—NOT FOR THEM. Catherine Kleberg The EU AI Act provides guidance but is also a bit complex, with moving pieces that need to be considered,” Stefan says. Catherine remains optimistic about the use of AI within Soya Group: “AI is not a goal in itself, but a path to growth. The work we do is done together with our co-workers—not for them. We do it Our Way,” she concludes. OUR WAY 1/2025 7