Solid Gear Catalogue 2022 ENG 1
BLOOM BLOOM is the world’s first algae-blended EV
A applied in the footwear industry as a sustainable and durable ingredient in flexible foams for high-rebound athletic shoes and other products and accessories. The innovative technology behind BLOOM removes algae pollution that would otherwise impact the environment and puts it to sustainable use. About fifteen years ago it was discovered that protein-rich algae biomass, when placed under significant heat and pressure, underwent a plasticization process. Sustainability-minded engineers and designers discovered that one could help reverse toxic algae blooms and undo some effects of water pollution by transforming the algae into an environmentally friendly manufacturing material with qualities that make it perfect for use in our range of footwear. BLOOM algae materials, identified and harvested from environmental restoration and protection projects, allow designers to innovate eco-conscious products with measurable impacts. The BLOOM process uses extrusion to combine algae biomass with base polymers to make resin pellets — sustainable ingredients that are then blended with non-biodegradable materials. The result is a flexible foam, highrebound material. Perfect for lightweight, durable, soft-cushioning midsoles that offer high-performance and prevent the release of captured carbon. BLOOM algae-blended EVA offers many possibilities for durable, innovative, lightweight footwear to help our sustainability- conscious consumers join us in working towards a healthy global eco-system.