Snickers Workwear Magazine 1
Women’s Special I News A/W 18 Women’s Special I N
ews A/W 18 Malin Enoksson Product Developer Workwear A quick word with Malin Enoksson ... ... part of the team that developed Snickers Workwear’s new women’s collection. Tell us a bit about the process? We have developed a selection of women’s styles based on our most popular workwear for men. Now we have the most important garments needed for the professional craftswoman: Work trousers, soft-shell jackets, 2-layer shell jackets, a winter jacket and highvis jackets. Along with the existing assortment, we now have a complete women’s collection that we will further develop. How do the clothes differ from their counterparts in the the men’s range? As little as possible. Our team of craftswomen who have been involved and tested the products have emphasized that the clothes should have the same materials, colours and features as their male colleagues’ clothes but with an adapted female fit. What did the test pilots think about the end result? Overwhelmingly positive! Ten female test pilots from different trades and professions with different body types have participated in the development process. Women’s News A/W 18 1 28 autumn/winter 2018 I Snickers Workwear