TD 1
Adetunji Paul is a multi-disciplinary creative, d
igital artist, podcast host and strategist who runs a company called studio BLVCK. “I was born in Nigeria, shortly after I moved to London for four years and then back to Nigeria until I was 16. I’ve had a million career aspirations. At some stage I wanted to be a drummer, an artist, a rapper and producer at the same time (his sister is Grammy-Award winning artist Tems). What eventually stuck was graphic design, I moved to Ukraine for five years and where my creative side took off. “I started design on photoshop and marketing campaigns for events in Kharkiv and then focusing strategically on marketing – producing magazines, editorial design, photoshoots. came here for an MBA in marketing in January 2017 and did not have a single connection. “I thought I’d join the creative community, show some agencies my work and get hired as a designer. I quickly found out the creative community in Ireland, at least with respect to ad agencies, has gate-keepers, a lot about who you know and your pedigree and the fact I never studied design formally was a big deal. I prided myself on being a self-taught designer. I didn’t understand why I couldn’t have both so it got me thinking about Studio BLVCK and how nice it would be to create a space where nobody is asking you what school did you go to or what agencies have you worked for before. “Some people have made a good show of inclusivity as opposed to real. There is a bit of tokenism within the ad industry, it still has a long way to go in terms of decision making. There’s not enough talent at a certain level of experience seen in certain roles. For the people who say they are more inclusive, there is more that can be done to actively support it. “I don’t think Ireland is a racist society. I think Ireland has subtle and systemised racism and ageism, combining the two is not good for young people who are not ethnically Irish. There is a long way to go, look at London – it has had a lot of years to assimilate. There is always going to be growing pains when a new population starts to grow within an established one. People are not that open minded to see Irish people are everywhere. If they had the opportunity to do that why don’t others have the opportunity to come here. “Right now Dublin is home, I own a house with my wife and have developed relationships but am still trying to needle myself into Irish society, I moved to Dublin in June last year and had my first exhibition within two months at Hen’s Teeth. “STUDIO BLK is a multi-dimension business. I strongly believe an important conversation is to be had about people of colour and creating opportunities and recognition.” @freeshype @studioblvck Wavy Room is a podcast Adetunji is about to launch “interviewing music artists, illustrators, innovative businesses…” Forthcoming episodes feature American-Nigerian recording artist Shalom Dubas and Libyan-Irish singer songwriter Farah Elle as guests. anchorfm.wavyroom Work by Jessica Louis, who is represented by Studio BLVCK. “It got me thinking about Studio BLVCK and how nice it would be to create a space where nobody is asking you what school did you go to or what agencies have you worked for before.” 19