Anders Hedin Invest årsredovisning ENG 1
“New technology generates greater efficiency and
new opportunities” HEDIN IT AB CEO: Anders Hedin | www.andershedininvest.se Hedin IT was founded in 2014 and is wholly owned by Anders Hedin Invest AB. Its purpose is to support core business operations and provide a beneficial environment for IT operations within the Group. The company services the entire Anders Hedin Invest Group and is responsible for telephony and IT support. The company will promote the Group's advancement and create functional solutions within IT and telephony to enhance value both internally and externally. MARKETING In the automotive industry, IT is shifting increasingly away from being a mere support function towards becoming a key part of the marketing system, although its back office function continues to be the primary purpose. Marketing operations are conducted via various mobile and stationary applications – for service bookings for example – which in turn communicate with our business systems. The fact that we can now draw up and sign digital finance agreements marks the beginning of a period of rapid development and at the same time offers significant environmental benefits. COMMUNICATION In 2015, we launched a new Intranet and an employee portal for the Hedin Bil Group. The purpose of the Intranet is to provide support for the staff in their day-to-day work by making information more accessible within the organisation. The employee portal is part of the HR Department's strategy to provide managers and staff with a safe, reliable working environment and at the same time strengthen our business structure to maintain a healthy organisation. SECURITY IT security is becoming an increasingly important issue and we are preparing to face the threats posed by a digital society in which a growing volume of corporate information can be accessed through smartphones or tablets. We are working proactively to counter computer viruses, Trojans and other forms of attack through greater corporate awareness and providing training to deal with such risks. 50,000 16,000 WEBSITE VISITORS CUSTOMER CALLS PER MONTH ANDERS HEDIN INVEST AB ANNUAL REPORT / 2015 47