Totally Stockholm 1
WHEN STOCKHOLM BECAME COOL Polar bears and hot bl
ondes? Abba and IKEA? The perception of Stockholm began to change in the early ‘90s when young Stockholmers created eye-opening advertisement campaigns and commercials, and invaded pop charts worldwide. The melting pot where these creative people all came together was the free-spirited arena of Stockholm’s exploding club life. Words: Peter Steen-Christensen Photos: Stefan Holm Mardo [from the book No Limit, Stockholm Clubland 1992-95] 10