The packing guide 2024 1
CHAPTER 3 OUTER PACKAGING An SRP package on a sto
re shelf, where the consumer packaging is visible and is easy to pick Shelf-ready packaging Shelf-ready packaging (SRP) is a term used to describe outer packaging containing multiple consumer packages ready for placement on the store shelf. The aim is to reduce the handling of the product between production and the store shelf or the display at the end of the store shelf. It is important that ready-to-sell packaging can be handled without problems in the preceding stage (warehouse & transportation). Other terms for shelf-ready packaging include: SRP Shelf Ready Packaging RRP Retail Ready Packaging 19