I.A. Årsredovisning 2020 ENG 1
CENTRAL SUPPORT FUNCTIONS In order to gain a grea
ter insight into how we have handled new challenges and also what the view of the near future looks like, we have allowed a couple of our key people to answer two questions. 1. What highlights and achievements do you want to emphasize for your organization in 2020? 2. What are the prospects? JOHN WARFVINGE Marketing Manager CHARLOTTE MARTINSSON HR Manager 2020 has been a special year in many ways, and to counter the uncertainty in the market, we have made several tactical adaptations in our marketing efforts during the year. We have maintained our strategic aim to position ourselves as the only player with the opportunity to match each customer’s unique needs with an unbeatable width in assortment. At the same time, we have managed to make quick tactical campaigns at the right time. I am very proud of how well the both our group marketing department as well as our local marketing teams have succeeded with both of these challenges! A key for our success during the year is that we have come a long way with our digital marketing, and digital interfaces such as website and customer chat, and that we do all work in-house with our own staff. These are strengths we will continue to build on in 2021 in order to improve our capabilities in all markets. At the same time, we will also focus on combining central initiatives with the local knowledge and insight that our colleagues that meet the customer on a daily basis have. We believe that we have great potential to keep our positive momentum also during 2021. In 2020, the HR department has introduced a process for the People Performance Process (PPR) and a digital support tool with the aim of developing the organization and operations through the individual, a development that takes place through the interaction between manager and employee. With Covid-19, during the year HR has acted as expert support for the establishment, creating many new tasks and perspectives. As with all crises, large and small, communication has been key to make employees feel confident in that issues are handled in a good and professional way. An online crisis portal was established with a clear action plan on how the business should act in different crisis situations to support managers and employees in unexpected and serious events. During the autumn of 2020, a HR-initiated project has begun to update and digitize the business guidelines. The project starts with the guidelines that are linked to the customer meeting, i.e., car sales and the service market. A focus for 2021 will be to focus on the recruitment process to improve the experience for those looking for a job with us, but also to increase the chance of hiring the right person. An education effort is planned during the year in competence-based interview technology for recruiting managers. At the same time, we have introduced a clear method for background checks. 12 I.A. HEDIN BIL AB / ANNUAL REPORT / 2020 PATRICK OLSSON IT Manager The IT department has had an intense year as the Group continues to develop at a rapid pace both organically and through acquisitions. A construction of a complete import business for Ford (Hedin Motor Company) has been initiated. Pinewood has been implemented at our Norwegian Porsche business, Hedin Automotive AG is supported 100% by Hedin IT and an integration platform for the robotic KW Tyre Depot warehouse in Landvetter has been set up. In addition to this, a full IT environment and the roll-out of Windows 10 has also been made, and we have built and launched Carstore.se on the E-Commerce platform SiteCore. We will gear up further from 2020 and aim for the following goals: • Continue to migrate our companies' IT environments towards Hedin IT. • E-Commerce for Hedin Bil. • New platform for managing service agreements within the Group. • Further enhance the security of our IT environment, with e.g., Multi-factor authentication, information security expertise, and enhanced shell protection for clients. • Optimize our import operations. • Continue to build internal expertise in our key areas in order to support the business in the best way possible. • Strengthen the Pinewood team in order to accelerate rollouts and development. 01. YEAR IN BREIF