I.A. Årsredovisning 2020 ENG 1
HEDIN STOCKHOLM BIL AB In the first quarter, Malm
ö Transportbilcenter moved to the existing Malmö Jägersro dealership in favor of Car Store, which moved in instead. During the same period, the Opel dealership in Täby has also been moved to Spånga and the premises were handed over to Car Store. During the third quarter, two stories in Kungens Kurva were handed over to Car Store and sales of Alfa Romeo, Jeep and RAM have been moved down. KC MOTORS AB The Kia brand has been very successful and has gained market shares. Sales increased by 11% compared to the previous year with a profil margin of 3.4%. The year has meant a larger focus on increasing sales of all brands and departments as well as reducing costs. Personnel costs decreased by -18%. In 2021, KC Motors will continue to work on developing the sale of Kia, working further with complete solutions for our customers. This means that we will not only sell cars, but an overall solution for car ownership with financing, insurance, service agreements, winter wheels with tyre hotels and developing all service workshops. Kia is the most successful car brand during the year, and although sales have been reduced by about 7%, 2020 showed an improvement in earnings compared to 2019 of approx. 2 million SEK. The focus during the year has been to increase sales of all brands and departments and to reduce overall costs. 22 I.A. HEDIN BIL AB / ANNUAL REPORT / 2020 02. HEDIN BIL