I.A. Årsredovisning 2020 ENG 1
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IPS 2 BRANDS Emergency repairs in the workshops were broadened to cover all commercial vehicles and vehicles that are important and necessary for national infrastructure. In May we were back to a somewhat more normal everyday life. After six weeks in lock down, we learned the importance of digitalization and preparing for various possible outcomes. During midsummer, the first of our 15 facilities was opened with our DMS platform for the future: Autoline. The summer was digital as more marketing and instructional films were made. Staff were trained The only part of the business that was allowed to be kept open was Service24h and the management team. This prompted many discussions about how we could emerge victorious from a difficult situation. Creativity was high and soon a call center was up and running, instructional videos to customers were recorded and all facilities was Covid-19 adapted for everyone's safety. By the end of August, we were back to black figures and the end of the year was getting closer. Intensive campaigns for electric vehicles and PHEV vehicles interested customers and sales took off again. After this, another lockdown was imposed throughout the entirety of November. This time we had the opportunity to sell vehicles online and the workshops were able to stay open. In December, we were back in service, ready and motivated for the final weeks of the year. At year-end, 70% of the original planned result was delivered. For 2021, we are well on our way with our digital transformation and five facilities are now integrated into the new platform. The work processes are digitized and we are standing strong and well prepared for the future. HEDIN AUTOMOTIVE (BELGIUM) hedinautomotive.be Hedin Automotive in Belgium had a fantastic start to the year 2020 and, as usual, the Brussels Motor Show was a major driver. January started with an all-time high of 1,138 Mercedes-Benz and Smart passenger cars sold. The first quarter ran extremely well until March 10, when the public discussion on the effects of Covid-19 began together with its possible countermeasures. On March 18, Belgium entered a total lockdown of the country. in digital meeting tools and professional presentations via video. 28 28 I.A. HEDIN BIL AB / ANNUAL REPORT / 2020 05. HEDIN AUTOMOTIVE