New Swedish Books, Spring 2018 1
New Swedish Books 14 Jacob Sundberg (b. 1981) We’
ll Be in Touch Publisher Atlas www.bokforlagetatlas.se Rights Atlas elnaz.baghlanian@ arenagruppen.se Jacob Sundberg works as a business coach in Nässjö, Sweden. We’ll Be in Touch is his first book. We’ll Be in Touch Can you apply for a job at the National Association of Hypochondriacs if you’ve never thought you were ill? Which Finnish design object will the interiors shop The Room use to test whether its potential shop assistants have a feel for form? And is the job advert for Ms Schmidt’s translation agency really a personal ad in disguise? The writer and business coach Jacob Sundberg debuts with ten humorous stories that all focus on job interviews. Amusing and on-the-button, he portrays snobs, divas, narcissists and other totally normal people doing their best to sell themselves. In a world in which the terms ”personal touch“ and ”marketing strategy“ have become synonymous, this book arrives as a timely reminder of the immeasurable value of embarrassment, failure and social incompetence. Photo: Tomas Janson