Data Protection Information_HUSM 1
III. Use of conversion tracking technologies Upon
your consent, we use so-called "conversion tracking technologies" on our website. "Conversions" are user activities on our website as determined by us. "Conversion tracking" is a process that records what happens after you interact with our ads on search engines or other websites. For example, we can see if you subsequently performed a particular action on our website. If our ads are displayed to you in search engines or on other websites, or if you interact with our ads, information about this may be collected (depending on your consent to the respective website operator) and stored in a device-related profile. In order to be able to assign this information to your device, a unique ID can be assigned to your device (depending on your consent to the respective website operator), which is linked to the device-related profile. This ID may be stored in cookies (→Section D) on your device. If you subsequently visit our website, the information stored in these cookies can be read. In this way, your device can be recognized on the basis of the ID and, on the basis of this ID, the information stored in the device-related profile about the view of our advertisements can be retrieved and further data can be added. This allows us to collect information about the use of our website, in particular the "conversions" triggered by you. This allows us to see which keywords, ads, ad groups, and campaigns are driving the user actions we want. We can also understand how our return on investment (ROI) is generated and make more informed decisions regarding our ad spend. We can also automatically optimize our ad campaigns according to our business goals. You will find more detailed information on this in the following: 1. Details of the personal data that will be processed Categories of personal data processed: Conversion HTTP Data Personal data included in the categories: Log data that is technically generated during the use of the conversion tracking tool used on our website via the Hypertext Transfer Protocol (Secure) (HTTP(S)): This includes IP address, type and version of your Internet browser, operating system used, the page accessed, the previously visited page (referrer URL), date and time of access. Sources of the data: Users of our website Obligation of the data subject to provide the data: The provision of the data is not required by law or contract or necessary for the conclusion of a contract. There is no obligation on the part of the data subject to provide the data. In the event that the data is not provided, we will not be able to perform conversion tracking. Storage duration: We store your data for the duration of the consent. We delete this data when you withdraw your consent. Categories of personal data processed: Conversion Device Data Personal data included in the categories: Data that can be assigned to your device (possibly depending on your consent to the respective website operator) when our ads are displayed to you in search engines or on other websites or when you interact with our ads: This includes a unique ID to (re-)recognize your device. 04.10.2024 / page 13/61