Data Protection Information_HUSM 1
C. Information on the processing of personal data
of potential and existing customers of our dealers (leads) In connection with our operational activities, we process personal data of potential and existing customers of our dealers (leads). Leads are all natural persons or legal entities with whom our dealers maintain business relationships. This includes both private and business customers of our dealers. Data from our dealers' business customers may be personal data if our dealers' business customers are natural persons. Data relating to employees of our dealers' business customers is also personal data. We process data of potential and existing customers of our dealers (leads) and their employees for the following purposes: • • • • Communicating with our leads, including promotional communications Lead management including lead profiling to align our communications and services with the needs and desires of our leads Proper accounting and storage for the fulfillment of contractual and statutory, in particular commercial, tax and accounting law, storage obligations • • • • Retention for evidence purposes for possible assertion, exercise or defense of legal claims Establishment, exercise or defense of legal claims, including cooperation with external lawyers Cooperation with external tax advisors and/or auditors to fulfill legal obligations Cooperation with supervisory authorities, courts and other public bodies to fulfill legal obligations You will find more detailed information on this in the following: 1. Details of the personal data that will be processed Categories of personal data processed: Lead Data Personal data included in the categories: Name Contact information (zip code, email address, phone number, address, preferred communication) Information as to whether you are a private customer or a business customer of the respective dealer Company Sources of the data: Leads as well as dealers Obligation of the data subject to provide the data: The provision of the data is not required by law or contract. The data subject is not obliged to provide the data. The provision may be necessary for the conclusion of a contract. In case of non-provision, the initiation of a business relationship may not be possible. We have no information on the obligation of the data subject to provide the data to the dealer. Storage duration: We store the data until the purposes of the processing of this data, as stated below, are achieved. Identifying potential and existing customers of our dealers (leads) and initiating business relationships with us as well as our dealers, including making initial contact with one of our dealers with the goal of having them establish a business relationship with the lead. 04.10.2024 / page 36/61