Data Protection Information_HUSM 1
2. Details on the processing of personal data Pur
pose of processing of the personal data: Remarketing: "Remarketing" (or "retargeting") means that we can target users who have already interacted with our website again, for example with ads in search engines or on other websites. When you visit our website, information about your use of our website is collected and stored in a device-related profile. In order to be able to assign this information to your device, your device is assigned a unique ID that is linked to the device-related profile. This ID is stored in cookies (→Section D) on your device. If you subsequently use search engines with the same device or visit other websites that participate in the same advertising network, your device can be recognized there on the basis of the ID assigned to it (if applicable, depending on your consent vis-à-vis the respective website operator) and on the basis of this ID the stored information about the use of our website, including the assignment of your device-related profile to certain advertising segments, can be retrieved. In this way, the provider of the remarketing tool we use can present our ads to you there in a targeted manner. Categories of personal data processed: Remarketing HTTP Data Remarketing Device Data Remarketing Profile Data Automated decision-making: No automated decision-making takes place. Legal basis and, where applicable, legitimate interests: Art. 6 (1) (a) GDPR (consent) Recipient: Remarketing Service Provider Purpose of processing of the personal data: Enrichment of profiles by the provider of the remarketing tool we use: When you visit search engines or other websites that participate in the same advertising network, the provider of the remarketing tool we use may add information about your use of that search engine or other website and information about the ads you are presented with or have interacted with there to the end-device profile to enable better personalization In addition, profile enrichment enables the provider of the remarketing tool we use to optimize the serving of various ads to us and to other companies for which it serves ads (e.g., controlling the frequency with which certain ads are served). Categories of personal data processed: Remarketing Device Data Remarketing Profile Data Automated decision-making: No automated decision-making takes place. Legal basis and, where applicable, legitimate interests: Art. 6 (1) (a) GDPR (consent) Recipient: 04.10.2024 / page 18/61