Data Protection Information_HUSM 1
IV. Use of remarketing technologies Upon your con
sent, we use so-called "remarketing technologies" on our website. "Remarketing" (or "retargeting") means that we can retarget users who have already interacted with our website, for example, with ads in search engines or on other websites that participate in the same advertising network as we do. When you visit our website, information about your use of our website is collected and stored in a device-related profile. In order to be able to assign this information to your device, your device is assigned a unique ID that is linked to the device-related profile. This ID is stored in cookies (→Section D) on your device. If you subsequently use search engines with the same device or visit other websites that participate in the same advertising network, your device can be recognized there on the basis of the ID assigned to it (if applicable, depending on your consent vis-à-vis the respective website operator) and on the basis of this ID the stored information about the use of our website, including the assignment of your device-related profile to certain advertising segments, can be retrieved. In this way, the provider of the remarketing tool we use can present our ads to you there in a targeted manner. When you visit the respective search engines or other websites that participate in the same advertising network, information about your use of the search engine or other website may be collected (possibly subject to your consent to the respective website operator) and added to your end-device profile to enable better personalization and optimization of the display of various ads. Based on the information stored in your device-related profile, we and the provider of the remarketing tool we use can personalize our ads specifically for you. Based on the information stored in your device-related profile, the provider of the remarketing tool we use also determines billing-relevant circumstances of the ad placement in order to be able to bill its services to us. You will find more detailed information on this in the following: 1. Details of the personal data that will be processed Categories of personal data processed: Remarketing HTTP Data Personal data included in the categories: Log data that is technically generated when using the remarketing tool used on our website via the Hypertext Transfer Protocol (Secure) (HTTP(S)): This includes IP address, type and version of your Internet browser, operating system used, the page accessed, the previously visited page (referrer URL), date and time of access. Sources of the data: Users of our website Obligation of the data subject to provide the data: The provision of the data is not required by law or contract or necessary for the conclusion of a contract. There is no obligation on the part of the data subject to provide the data. In the event that the data is not provided, we will not be able to perform remarketing. Storage duration: We store your data for the duration of the consent. We delete this data when you withdraw your consent. Categories of personal data processed: Remarketing Device Data Personal data included in the categories: Data assigned to your device by the remarketing tool used on our website: 04.10.2024 / page 16/61