Data Protection Information_HUSM 1
cookies can be read. In this way, your device can
be recognized by means of the ID and, on the basis of this ID, the information stored in the devicerelated profile about the call-up of our advertisements can be retrieved and further data can be added. This allows us to collect information about the use of our website, in particular the "conversions" triggered by you. This allows us to see which keywords, ads, ad groups, and campaigns are driving the user actions we want. We can also understand how our return on investment (ROI) is generated and make more informed decisions regarding our ad spend. We can also automatically optimize our ad campaigns according to our business goals. Categories of personal data processed: Conversion HTTP Data Conversion Profile Data Conversion Device Data Automated decision-making: No automated decision-making takes place. Legal basis and, where applicable, legitimate interests: Art. 6 (1) (a) GDPR (consent) Recipient: Conversion Tracking Provider 3. Details on the recipients of personal data and the transfer of personal data to third countries and / or international organizations Recipient: Conversion Tracking Provider: Google Ireland Limited Gordon House, Barrow Street Dublin 4 Ireland Recipient’s role: Controller (for information about the processing of personal data by Google Ireland Limited, please refer to the privacy information of Google Ireland Limited: https://policies.google.com/privacy?hl=de#europeanrequirements) Transfer to third countries and/or international organizations: USA Adequacy decision or appropriate or suitable safeguards for transfers to third countries and/or international organizations: There is no adequacy decision for data transfers to the USA. The standard contractual clauses of the European Commission, available at https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj, are used for the data transfer. 04.10.2024 / page 15/61