Data Protection Information_HUSM 1
Remarketing Service Provider Purpose of processin
g of the personal data: Advertising personalization: We and the provider of the remarketing tool we use personalize our ads for you specifically based on your device-related profile, in particular your use of our website. For this purpose, we analyze the information stored in your profile and assign your profile to certain advertising segments on this basis. Categories of personal data processed: Remarketing Profile Data Automated decision-making: No automated decision-making takes place. Legal basis and, where applicable, legitimate interests: Art. 6 (1) (a) GDPR (consent) Recipient: Remarketing Service Provider Purpose of processing of the personal data: Determination of billing-relevant circumstances of ad placement by the provider of the remarketing tool we use: The information stored in your device-related profile is also used by the provider of the remarketing tool we use to evaluate the ads played to your device that lead to our website via it, in order to be able to bill its service to us. For the purpose of billing us, he must determine the number of views of our website via these ads. Categories of personal data processed: Remarketing Profile Data Automated decision-making: No automated decision-making takes place. Legal basis and, where applicable, legitimate interests: Art. 6 (1) (a) GDPR (consent) Recipient: Remarketing Service Provider 3. Details about the recipients of personal data and the transfer of personal data to third countries and / or international Recipient: Remarketing Service Provider: Meta Platforms Ireland Limited 4 Grand Canal Square Grand Canal Harbour Dublin 2, Ireland 04.10.2024 / page 19/61