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Tourism Award for Popular Football Tournament kal
les kaviar cup - a fooTball TournamenT for players aged 12-14. The tournament is always held from Thursday to Sunday during week 26 in Smögen, Kungshamn, Hunnebostrand, and Bovallstrand, four true vacation gems in Bohuslän. The teams and their families have the opportunity to experience the west coast at its finest! Players enjoy a setting characterized by the proximity of playing fields, accommodations, and dining areas, creating a great atmosphere. background and purpose of The cup: The Kalles Kaviar Cup was first organized in 1993, established through a unique collaboration among the four football clubs in Sotenäset. One reason for starting this project was to extend the tourist season and create an event that benefits and showcases our fantastic destination. Another reason for the establishment was to generate financial support for the clubs’ football activities. The surplus from the Kalles Kaviar Cup goes directly back to youth programs, providing meaningful leisure and healthy activities year-round for all young people in Sotenäs municipality. The cup attracts many visitors during a time when summer tourism hasn’t yet peaked. The Kalle Cup is always played in week 26 and thus helps to extend the summer season in Sotenäs municipality. A total of 131 teams participated in 2024, with approximately 2,000 players. volunTary work: To host an event of this scale requires a large number of volunteer hours. A committee consisting of 16 representatives from the four football clubs works on planning the cup throughout the year, led by three part-time tournament coordinators this year. During the four days of the tournament, a total of 1,680 hours, equivalent to more than 210 working days, are needed in volunteer labor. 26 Visit Smögen & s e l K a l each year, The soTenäs Tourism associaTion awards the Tourism Prize of the Year. This year, the award was given to Kalles Kaviar Cup, with the ceremony taking place in March at Smögens Hafvsbad Hotel. The motivation for the award was as follows: Kalles Kaviar Cup was launched in 1993 and quickly became a success. The cup has since been improved and refined over the years into an event that greatly benefits the tourism industry and the municipality’s residents. There is no doubt that it acts as a tourist magnet for our destination during week 26, a time that is otherwise quieter for tourism. The benefits and added value that the Kalle Cup brings to our destination speak for themselves, and further justification seems unnecessary. ÅRETS TURISMPRISTAGARE v 2024 a K r a i p u C