Struktur- och investeringsfonder 2019 1
Bilaga 2: Interreg 2019 Europeiskt territoriellt
samarbete (Interreg), beviljade projekt 2019 EU-stöd Programområde South Baltic Projekt South Baltic Creative Clusters – Initiating a network of interacting creative clusters in the SB Region Projektägare Media Dizajn, Poland Övriga samverkansparter Hanseatic City of Rostock, Germany Public Institution Rietavas Tourism and Business Information Centre, Lithuania, Association Rietavas Women Employment Centre / RMUC RMUC, Lithuania, Association of Polish Communes of Euroregion Baltic – ERB, Poland, Kreativum Science Center, Sweden Over the past decade, the creative industry sectors in metropolis areas have established internal as well as interdisciplinary cooperation structures and, out of this, a strong selfconfidence as an important pillar of the local economies. In towns, medium-sized cities and rural areas of the South Baltic (SB) region, initiatives have been started with the intention to catch-up with this development, and some of them achieved considerable success. However, to make further progress, they need regular exchange with other initiatives as well as impulses from the outside, which need to be arranged via a coordinated initial phase that prepares the ground for lasting cooperation and exchange, and a higher supraregional and even international visibility of the creative industries in the SB region. Northern Periphery and Arctic 395 Storytagging 3 A digital platform to enhance the market reach of creative SMEs by collecting, mapping and bringing stories to life Robert Gordon University (SC) University of the Highlands and Islands (SC) Kenozero National Park (RU) Causeway Coast and Glens Heritage Trust (NI) Ulster University (NI) Region Västerbotten (SE) Kvarken Council English (FI) This is where the idea for the Creative Clusters arose, and the project’s main aim is to establish a cross-border cooperation between the creative industries protagonists and local networks of 4 different locations within the SB region. By doing so, a SB-wide creative industries network that involves protagonists from several SB countries in international exchange and cooperations and promotes the network in the SB region and beyond, aiming at increased visibility and support will be created. The project targets an involvement of even more places in the future to further expand the cooperation so that an SB-wide network can develop step-by-step. In the project itself, the development of instruments for an ongoing resp. regular exchange will be developed and established, combining a digital (joint communication platform) and a real-life-approach (annual forums) with each other. Moreover, a joint promotion of the SB region's creative industry sector will be arranged in the project, towards further strengthening the sector's position towards other industry sectors and presenting the work in the sector as internationally relevant and attractive. All of which will increase the economic potential of the sector by enhancing its involvement in the international networks and markets. Projektbeskrivning Insatsområde Increasing cooperatio n capacity of local actors in the South Baltic area for blue and green growth Tematiskt mål Improve the cooperation capacity of local South Baltic area actors through participati on in crossborder networks Starttid och slutdatum 2019-07-01 2021-06-30 Svenska län som omfattas Blekinge (SEK) 1 827 621 (EURO) 217 833 StoryTagging3 will increase the market reach of creative industry SME’s by developing a digital platform that will allow creatives to harness (as stories) much of what makes Northern localities distinctive to the people who live & work there: place, identity & community; folklore; cultural heritage; landscape & natural heritage, etc. The platform is the key output of the project & underpins all project objectives. Partners will work with local communities to gather stories that celebrate these local heritage assets, unique to the NPA area. Up to 30 stories will be collected in each partner country & mapped via the platform (enhanced from RGU’s existing story trails platform). Of these, 10-15 will be recorded by local storytellers in audio format & mapped. Project partners will work with creative SMEs to bring stories to life through new products or works. Partners will collaborate with 5 SMEs selected in a transparent process in each country (8 in Scotland). The project will promote the Story tagging platform internationally & digital marketing models will be applied to enhance the market reach of participating creatives. Visitors accessing stories will access information about participating SMEs & their products & works. Links will allow online visitors to purchase, access & participate remotely. The platform will push online traffic to established tourist & visitor information sites. The platform will collect data analytics, allowing creative to better understand their customers/ audience & to help design & refine future products & works. At project end, the platform will be available to communities & creatives across the NPA area & a not-for profit business model will be adopted to sustain the digital platform. The platform will also host a skills hub (with training materials on harnessing stories, digital marketing & data analytics) to enhance the capacity of communities & creative SMEs across the wider region. Priority Entreprene urship Greater market reach beyond local markets for SMEs in remote and sparsely populated areas Start date 02.03.2020 End date 28.02.2022 Västerbotten 5 452 177 649 842